Origins Online (ELC)
Yojiya - Japan's cult local favourite make-up brand
Looking for a souvenior for your girlfriends from your upcoming Japan trip? If you are thinking of getting some make-up, forget cosmetic brands like Shu Uemura, Shiseido, Kose, Fancl etc. Way too common! I am sure these are readily available in your country. So what should you get? Go for cult local favourite, Yojiya



Some History....

Yojiya, founded in 1904, is a famous Kyoto cosmetic company selling facial products. Early in the 20th century, Yojiya first introduced their fine oil-blotting facial paper (Aburatorigami) in Kyoto, Japan. The historic city of Kyoto is known for its beauty, culture, and “maiko”women. For nearly a century, the “maiko”women of Kyoto have used Yojiya’s “Aburatorigami” to create a porcelain finish with their make-up.

Needless to say, their most popular item today is their oil blotting face paper . Yojiya’s “Aburatorigami” absorbs any excess facial oil and allows smoother application of cosmetics. This product even won the second place in the 2007 Japan Cosme Award.


Their range of products:

Apart from Aburatorigami, they also sell lipstick blotting paper, facial brushes, soap, mirrors, cleansing poweder, facial sponges, & more.



My own loot from Yojiya in Kyoto:
The famous Aburatorigami

I love this! Absorbs facial oil well and doesn't contain any powder so it won't clog your pores like some of the powdered blotting paper.
Facial soap sheets
This compact soap sheets are great for travel - hardy take up any space and can carry on board aircraft unlike your liquid or gel facial wash. Just wet one sheet with water and it transform into a foamy facial wash!
Where to find Yojiya?



More information can be found on their website http://www.yojiya.co.jp/english/index.html


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posted by blossom179 at 10:32 PM |


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